
It was not so from the start. But today, in the mind of
many customers, you are the go-to guy even though a similar business is close
to them, they simply prefer you. The relationship is strong, and you are raking
in so much money every passing year.
But there is a problem, a big problem! Your business is
along the major road on a rented property. The implication? When a greedy
landlord perceive how successful you are on his property, he may increase the
rent arbitrarily. If you frown at his attitude, he may threaten to evict you on
the presumed reason that he wants to use his property.
Without any choice, you
dance to his unmelodious tune. You realized that there is no where else to take your
business to within the same area to retain your loyal customers. You are indeed
in a water that gets hotter with time. This happened to a lady that owns a
school at Owinna, Benin City. To worsen the matter, the landlord refused to
carry out any maintenance on the property. He was only interested on collecting
his rent. This was the dilemma the lady faced for a long time until she took
the bull by the horns. Without looking back, she bought a property elsewhere
and started developing it.
Another looming danger! Your landlord is planning to sell
his property. Well, a bit better, because it got to your notice. In the case of
a business tycoon in Ugbighoko, Benin City, the story was different. His
landlord sold the property without his knowledge- not even a tiny bit of
awareness. The business man was terribly disappointed, if he knew such plans he
would have bought it(laments!). His business fits the description in the
introduction.
THE SOLUTION
As your business grows, have a long term plan. Look beyond
the moment, picture the scenarios above(which in so many cases happens) and take
steps to avoid it. Plan to buy the property or any one close to it just to
secure your business in that locale.
This was what a gas dealer did. He started
off small. The property where he started his business along Ekenwan road, was
sold. Luckily, he rented another place adjacent his former location- a second
chance to retain his customers. However, he was quick to learn the lessons-
lessons no one would teach you in school. He bought the present property- the
grandmaster’s preemptive move. Although, I knew his business some years ago, it
was only recently(February 2019), that I got to know him in person. I was surprised to realize that he was a
young , innovative and vibrant businessman.
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